Jackie Tom


About Jackie Tom

Those who know Jackie know she is a determined, persistent woman who makes things happen. So began her real estate career back in 1995, when she could not find a place that would take her Great Dane. She not only found a place for the two of them, she found herself a new career. As a strong believer in the philosophy of ‘if you think you can, you can’, lack of cash didn’t deter Jackie from buying her first rental property. A couple of credit cards sealed the deal. Jackie continues to use her innate ability to problem solve to successfully market rental properties, helping landlords turn drab into fab and attract the best quality tenants. As a native San Franciscan, Jackie knows the City and knows people, successfully bringing together her network of landlords and tenants. Her repeated success has earned her many accolades, including San Francisco Apartment Association’s Leasing Agent of the Year. Jackie’s knowledge and passion for real estate rentals gives her a competitive advantage in the ever-changing rental market. She thoroughly understands both landlords’ and tenants’ needs and strives to help make the rental experience as easy and worry free for both parties. Jackie’s can-do attitude extends into her personal life, where she seeks the path less traveled, four-wheeling it to the next adventure. She’s a rock climber, a competitive ice skater, and a skier. By the time the ink is dry on this story, there will likely be another tale of a seemingly daunting challenge met. One thing remains certain—her passion for real estate never ends.


People often say that if your product is good enough it will market itself. Back in the dot-com days, good enough was any vacant unit, for all we had to do was clean it and hang a “For Rent” sign out front. In just a matter of hours, there would be a line of people with applications in hand, hoping to rent your unit. These people were not looking for a view, laundry, gas stove and/or parking. In that tight market, they were simply hoping to find a vacant unit in the city by the bay. It is a very different story today. Unemployment is a reality to many, for most of the dot-com jobs have dried up or moved out of town. As a result, the number of vacant units has risen dramatically. “Good enough” is no longer any vacant unit. We now realize that we must each change...Read More→

Making Your Rentals More Marketable


Your unit is vacant. You have spent time cleaning it and upgrading the appliances and fixtures. Now the time has come to put it on the market. With the rules of rent control spinning in your head, you are determined to get the highest possible rent—so you aim high. Many landlords feel they can dictate market rents for their properties, so they market them on the high side. They take this approach in order to compensate for negotiations; and also in order not to be trapped with low rents in a rent- controlled unit. They conclude that by setting the rents high, they will eliminate financially irresponsible applicants. But in my experience, tenants dictate the market and what the market rents will bear. This is mostly a result of the Internet. Tenants are able to both research and compare available rentals more thoroughly than ever before, so this is why...Read More→

Aiming High Can Cost You Money


Recent news is filled with stories about the new tech boom in San Francisco and the resulting astronomical rental prices. Then, there’s the promise of the America’s Cup for short-term leases at sky-high prices. What’s really in the wind for San Francisco landlords? How do you chart the right course now and in the future? As a long-term San Francisco landlord and forward-looking investor, here’s some perspectives: 1) In the rental market, what you read is old news. This spring’s bubble of high demand and even higher rents is now starting to fizzle. For landlords, it’s time to get realistic about what you can expect in rents, and what renters expect from you. 2) You can’t expect quality tenants if you don’t provide quality. The tech-savvy tenants who can afford the high rents are looking for sleek, sophisticated surroundings that include the latest technology. Wires are out. Smart apartments with...Read More→

The SF Rental Market – Bubble, Fizz, or Pop